Wii is available for pre-order at shopto.net, the price is £149.99 ($274.356)with the release date of oct 15th. This is the first firm indication of a price so far. It's a little higher than the E3 estimate of $200.

Has shopto.net videogame superstore leaked the price and release date  prematurely or are they estimating the price and trying to be ahead of the wii game?